Captivate IQ recently refreshed its brand guidelines and sought my expertise to turn its website into a more modernistic and user-friendly space with the following updates:
• Updated their usage of colors, fonts, and graphical elements
• Created all-new UI elements
• Introduced animation techniques to drive engagement
• Updated their usage of colors, fonts, and graphical elements
• Created all-new UI elements
• Introduced animation techniques to drive engagement
Below is a comparison of the initial homepage wireframe and final design. As an art director and designer my job is to look at the wireframe and UX as a whole and make any recommendations that will enhance the design and improve user engagement.
