Conversica recently refreshed its brand positioning and sought my expertise to align its online presence with the following updates:
• Refreshed their color palette and fonts
• Created all-new UI elements
• Introduced a visual tool kit including, illustrations, photography, and patterns.
• Refreshed their color palette and fonts
• Created all-new UI elements
• Introduced a visual tool kit including, illustrations, photography, and patterns.
Below is a comparison of the initial moodboard options I presented to the client.
A moodboard is a collage of visual components that establish a website's style and concept before starting the design phase. Ultimately, the client chose a combination of both options with further iterations that we brought into the homepage design.
Below is a comparison of the initial homepage wireframe and final design. As an art director and designer my job is to look at the wireframe and UX as a whole and make any recommendations that will enhance the design and improve user engagement.
